Gokoo brings Annie Izmirliyan's Holistic Financial Planning vision to life

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OVERVIEW

Gokoo delivered a comprehensive package for Annie Izmirliyan's holistic financial planning business, from initial website planning through to full website development. Gokoo's expertise in user-centric design and compelling storytelling played a crucial role in bringing Annie's unique vision to life online.

Mesh Farah and Arshia Rahimi

gokoo has helped annie izmirliyan create her website

— Rhina Kim - Gokoo Member

CLIENT

Annie Izmirliyan - Financial Planner & Holistic Finance Educator

Mesh Farah and Arshia Rahimi

ROLE & DURATION

Project Management, Market Research, UI/UX, Web Design, Content Strategy, Branding, Web Development, SEO Optimization

Rhina Kim - Designer/Developer

May 3, 2024

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May 24, 2024

TOOLS & TECHNOLOGIES USED

- Milanote - Figma - Webflow - Photoroom - Canva

CHALLENGE

Launching a holistic financial planning business online presented Annie Izmirliyan with a unique set of obstacles to overcome. As a financial expert with a focus on emotional and psychological wellness, Annie needed a digital presence that would effectively convey her distinctive approach. This required designing an engaging, professional website that would reflect her brand values while creating content that resonates with her target audience, primarily women facing financial challenges. Annie also sought to strike a delicate balance between professionalism and approachability, ensuring her warmth and empathy came through in the digital space. Additionally, the website needed to be flexible enough to incorporate future plans for courses, speaking engagements, and community building initiatives.

SOLUTION

Gokoo addressed Annie's challenges with a holistic strategy. We began by conducting in-depth client discovery sessions to fully understand Annie's vision, target audience, and unique value proposition. This insight informed the development of a brand identity incorporating turquoise, gold, and orange tones to evoke trust, wisdom, and vibrancy.

We then designed a user-friendly website with clear navigation. Throughout the site, we created compelling content highlighting Annie's expertise, personal story, and holistic approach to finance. Special attention was given to incorporating design elements that showcase community, connection, and emotional support - key aspects of Annie's brand. Finally, we built a flexible website structure to accommodate future growth, allowing for easy addition of courses, blog posts, and other content as Annie's business expands.

RESULTS

Engaging Website Launch: Successfully launched a professional, on-brand website that effectively communicates Annie's unique approach to financial planning
Positive Client Feedback: Annie expressed satisfaction with how the website captured her vision and values
Foundation for Growth: Established a solid online presence with room for easy expansion as Annie's business grows
Increased Visibility: Created a platform for Annie to showcase her speaking engagements and upcoming events